Fashion Trends » Coronavirus

Retailers are dealing with an unprecedented situation. They have to find ways to offload the surplus stock that was ordered months ago, while at the same time enticing customers back into stores with updated products, relevant to customers' current needs. Consumer spending has dropped, but there has been an increase in demand for fashion that will last through the seasons and can be worn...

Parties have been cancelled. Proms postponed. Nights out have been replaced with Netflix and popcorn. The Coronavirus crisis has affected the whole fashion industry, but none more so than occasionwear retailers. How can we expect our customers to buy our special occasion fashion if there are no occasions to celebrate? Many retailers are transitioning to offer loungewear fashion, and sales in this sector have...

The month of March was, for many fashion businesses, close to a write-off. And with the Coronavirus still expected to affect every aspect of our lives throughout April it can sometimes seem as if we will never see the other side of this crisis. And yet China – the first hit by the devastating effects of Covid19 - is already re-opening stores and life...