Loungewear Fashion, Occasionwear Style - How to Adapt the Loungewear Trend

Parties have been cancelled. Proms postponed. Nights out have been replaced with Netflix and popcorn. The Coronavirus crisis has affected the whole fashion industry, but none more so than occasionwear retailers. How can we expect our customers to buy our special occasion fashion if there are no occasions to celebrate?

Many retailers are transitioning to offer loungewear fashion, and sales in this sector have increased by 130% in the UK alone

Loungewear Sales Increase | Coronavirus Trends | TradeGala

But how can occasionwear retailers used to glitz and glamour offer this new loungewear trend without losing their brand personality? We look at a few ideas to help you adapt the loungewar trend to your occasionwear style - just because we're staying at home doesn't mean we shouldn't treat ourselves to some glamour!


The loungewear onesie is just a less stylish jumpsuit. Offer your customers all the comfort with added style

Glitter Wrap Jumpsuit by SlayTwins

Star Print Jumpsuit by Liquorish

Embroidered Overalls by Ladyness

Sequin Jumpsuit by Goddiva

Stay-at-Home Style

Go for stylish leggings, comfy sweatshirts and oversized dresses. But don't forget the bling...

Faux Leather Sequin Leggings by Aimelia

Belted Waist Sequin Tuxedo by Aimelia

Sequin Jumper by Aimelia

Gold Block Sweatshirt by Aimelia

Crystal Trimmed Kaftan by Diamantine

Faux Leather Paper Bag Trousers by Aimelia

Shoes or Slippers?

Heels are not what you want when your major outing is to the local supermarket. But why not mix comfort with a little glitzy fun?

Glitter Espadrilles by Glitz Shoes

Silver Sliders by Beta Shoes


Crystal Encrusted Sandal by Beta Shoes

Crystal Slip-on Sandal by Beta Shoes

Fashionable Face Masks

Face masks are now an important part of our everyday life, but with our stunning fabric masks, your customers will be able to elevate even the most laid-back look

Sequin Face Mask by City Goddess

Brocade Face Mask by Nesavaali

Floral Face Mask by City Goddess

Embellished Face Mask by City Goddess


Shop these and many more styles at TradeGala - the B2B fashion marketplace. We have a whole collection dedicated to the best in wholesale loungewear and registration is easy - join the TradeGala fashion revolution today!


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