Transition Trends - Repurposing S/S fashion for the A/W season
After almost 2 months of lockdown, retailers can finally look forward to the relaxing of restrictions and start planning for reopening their doors. But as Summer is already fast approaching and at this time of year we start stocking for the A/W season, much of the S/S stock that was purchased prior to the crisis seems already to be past its sell-by date.
Perhaps it's time to rethink our merchandising to make this stock attractive to our customers - we think that the best was to sell your current stock is to market it correctly, showing customers how it can be worn transitionally going into the new season. For example, mannequins can be dressed head-to-toe in S/S 2020 stock, with autumnal touches. Short sleeves layered with A/W knitwear, short hem lines paired with woolen tights, with creativity your collection can easily be adapted to see customers through Summer then into Winter. This is key to making sales on the current stock and switching seasons easily this is the wholesale fashion buyers answer to the current overflowing stock room.
Winter trends are ready to be displayed and then merchandised for the coming new season, here at TradeGala we have looked at our brands' collections and discovered some trends which carry forward from the Spring season through to the Autumn to help inspire you. Follow our guide to these transitional trends and find a way of providing customers with the coming seasons trend with brands like Hoxton Gal, Figl and Lenitif, Independent Clothing, Goddiva, Liquorish and Estelle London, whilst still utilising your current stock.
Sleeves as a feature are a trend touched on in Hoxton Gal, Liquorish and Estelle London, with tailored pieces featuring volume by ruched features.
Independent Clothing Pleated Skirt
A classic trench is a wardrobe staple easily worn in both Spring and Autumn. Amelia have a collection of gorgeous trenches to invest in for your transition collection
Aimelia chic cotton trench coat
Aimelia navy trench coat
Denim is a really versatile fabric and both Vildnis and Icon Denim have designed great denim skirts that would be a key piece in a great Autumn wardrobe but also work with bare legs in summer.
Independent clothing velvet jumpsuit with belt in black
Independent Clothing animal print top In black
As business resumes post Coronavirus make the most of your Spring/Summer collections by styling with an eye to transitioning into Autumn /Winter trends with warm accessories and layering. Your customers may be limiting their purchases for the next month or two, but when they see how versatile your products are for any season, they're sure to want to invest. TradeGala is home to so many fantastic brands, we are sure you will find key pieces to help take your customers through the seasons' transitions.
Written by Luanne McLean