Buying made easy - Are marketplaces the future?
Chances are you’re already a regular online marketplace customer. With popular sites such as Amazon, eBay and Etsy conveniently bringing together a range of sellers, buying goods through an online marketplace is now as common as popping to the supermarket.
Just as we now think nothing of picking up our groceries alongside a new dress in Sainsbury’s, the majority of us also want to order what we need in one fell swoop online. The popularity of marketplace sites is hard to ignore: Amazon first launched its version 20 years ago and it now makes up over 50 per cent of its overall sales - that’s $118.57 billion in 2018 alone. Many shoppers today use it as their first port of call when searching for goods to buy – even before Google.
Over in the independent fashion sector, small brands and retailers selling through such marketplaces is also becoming increasingly popular – particularly with the likes of Farfetch and Trouva gaining household name status. These sites offer access to all the best brands in one place, meaning you don’t have to venture far to find the sort of pieces that were once only available in bricks-and-mortar boutiques.
However, when it comes to B2B marketplaces, there’s been a distinct lack of places where boutique buyers can make their in-season and forward order selections. That is, until now.
Step forward TradeGala, the buyer marketplace that connects independent retailers with international brands. Much like visiting a trade show or show room, the site makes it easy for fashion buyers to source global labels in the same place online. Some of the labels on its roster are also exclusive and can’t be bought as wholesale elsewhere.
Ordering through TradeGala means buying professionals can save time and money. With a simple order process, buyers can make their store selections with just a few clicks, completely eliminating the need for complicated line sheets. It also offers centralised customer service and payment protection – meaning retailers can rest assured that they’re in safe hands. Plus, because the site is in operation 24/7, you can research and choose products whenever it suits you.
For brands, TradeGala offers greater visibility and access to new international markets and the latest technologies with minimal commitment. Smaller, independent brands are able to take their first steps into the wholesale market, which may have previously seemed too daunting.
So, is this the future of fashion buying? It looks highly likely. Marketplaces won't necessarily replace the more traditional methods of sourcing and purchasing, however they're a valuable tool in an ever more competitive industry. The most forward-thinking brands and retailers are already taking advantage of the opportunities on offer - perhaps now is the time for you to consider joining them.
Written by: Gemma Ward