Pure London - 9-11 February 2020

Pure London is one of the most popular UK based fashion trade shows for a reason – held at the famous Olympia Exhibition Centre, it showcases Women’s fashion, Men’s Fashion, Childrenswear, Footwear & Accessories and, more recently, dedicated Sustainable Fashion and Athleisure sections. Planning ahead for the A/W 2020 season, this year’s show takes place from 9-11 February and is a must for independent fashion buyers and large retailers alike.

Billing itself as a “Festival of Fashion”, Pure London prides itself on bringing together big industry names and influencers to offer exclusive business insight into the fashion industry with educational seminars and trend-led catwalks to help buyers get ahead of the game. This year’s keynote speaker is the fabulous Zandra Rhodes who celebrates 50 years in fashion, plus there are seminars covering everything from PR techniques, working with influencers, merchandising tips, to the future of sustainability in fashion.

This year there will be a new feel to the show as the organisers have designed a new floorplan to improve visitor experience and unite sectors, so buyers should be able to maximise their time visiting brands and attending the events. As always, hosted alongside the main event, Pure Origin will be returning with suppliers from all aspects of fashion sourcing and manufacturing.

With almost 500 fashion brands showing this season, from big name brands to up-and-coming independents, the Pure London Trade Show brings in brands & buyers from all over the world – when it comes to the fashion industry, everyone who’s anyone will be there!

Can't make it this year? TradeGala is a great low cost alternative to trade fairs - find out more here

Written by: Amber Domenech Patey